Data allows organizations to effectively determine the cause of problems and can be used to measure and record a wide range of internal and external business activities. While the data by itself may not be very informative, it is the basis for all reporting and is crucial in running any business. This indicates the extremely […]
Data warehousing has grown in popularity due to the advent of fast internet. The internet has made it easy to access information. This information creates lots of data, and Bill Inmon started data warehousing to help transform data from operational systems to decision-making systems. You see, as computer systems have evolved over time, there has […]
If you have a business, you have data — but data by itself won’t let you optimize and improve your business. You need a data strategy if you want to turn data into value.Data strategy refers to the tools, processes, and rules that define how to manage, analyze, and act upon business data. A data […]
Marketing data analytics is the process of getting data from marketing campaigns and studying it to get the patterns between consumer behavior and creative preferences. By using marketing data analytics, you decipher hidden patterns that you can use to optimize your future campaigns. You capitalize on the insights gained and get to avoid marketing mistakes you’ve made.
Data management is the process of getting data and then storing, using, and protecting it reliably. With good data management comes great insights that lead to better business decisions. Why Should You Manage Your Data? Increased Productivity A good data management system leads to more productivity. How does it facilitate this? Due to data arrangement, […]