Digital Media Analytics Case Study

Digital Media Analytics and Dashboards

  • Challenges

    • Several disparate sources of digital data
    • Data from Google Adwords, Google Analytics, Bing, Facebook, etc.
    • No single source of truth to clients

    Solutions

    • Leveraged our platform to a dashboard that integrates data from all sources
    • Simple, intuitive dashboard
    • Display various analytics that enables client with spend optimization and sales process
    • Days in market
    • Cost/conversion by media source

    Value to the customer

    • Ability to see a variety of custom reports on a fly
    • Custom reports for each stakeholder with “zero” click
    • Cost and labor saving related to reports creation