Digital Media Analytics Case Study

Improve Paid Search Performance

  • Opportunity

    • Improve year over year ROI of a well-established search program.

    Solutions

    • Segmented keywords based on impressions, clicks, conversion, revenue and cost and created 9 keyword segments.
    • Developed and implemented segment specific bid management strategies.
    • Additional savings through Device, Network and Day Parting strategies

    Outcome

    • Increased leads by 20%
    • Reduced CPA by 25%