Digital Media Analytics Case Study
Improve Paid Search Performance
- Improve year over year ROI of a well-established search program.
- Segmented keywords based on impressions, clicks, conversion, revenue and cost and created 9 keyword segments.
- Developed and implemented segment specific bid management strategies.
- Additional savings through Device, Network and Day Parting strategies
- Increased leads by 20%
- Reduced CPA by 25%