Digital Media Analytics Case Study

Lead Management Analytics and Dashboards

  • Challenges

    • Several disparate sources for leads
    • Unable to complete the leads to sales journey
    • Significant leakage in leads

    Solutions

    • Develop a dashboard that pulls data from all sources containing leads data
    • Pull sales data from CRM
    • Tie leads to sales
    • Display various analytics that enables client with spend optimization and sales process
      • Days in market
      • Cost/conversion by media source

    Value Addition to the customer

    • Optimize media spend based on cost/conversion opposed to cost/lead
    • Offers to prospects when they are close to purchase
    • Increased close rates and decreased Cost/Conversion