CPG & Retail Case Study

Optimize shelf space planning

  • Challenge

    • To identify products with declining sales
    • Develop shelf space and promotion plan for product with lessening sales
    • To determine ideal pricing of the product for active sales


    • Conducted market basket analysis to identify products with most affinity to our target product
    • Conducted price elasticity and cross-price elasticity analysis to determine the most optimal price point and effective promo offers
    • Recommended product placement, price and promotion


    • Time saved for client digital marketing team with easy to understand and easy-to-update dashboards
    • Increased the sales growth