Digital Media Analytics Case Study

Tag Management and Analytics

  • Challenges

    • Paid search was driving conversions with a little or no conversions from Display
    • SEO was driving conversions as well
    • Client desired to optimize cross media spend in digital media using assist data

    Solutions

    • Develop a dashboard that generates “cookie” codes to be placed on client sites
    • Cookie collects visitors’ website data
    • Collect conversion and assist data by media
    • Collect data by Geo and time of the day

    Value Addition to the customer

    • Optimize media spend based on conversions and assists
    • Improve cross media spend by Geo – improved geo-targeting
    • Improve day parting