Segment customers to optimize marketing investments and deliver enhanced customer experience
All your customers are not the same. Each customer has unique needs that is reflected in their behaviour and the way they are influenced in their purchase journey.
It is important that you first identify the key drivers that influence their purchase behaviour and use those variables to segment your customer base. The segmentation variables can be demographic, psychographic or behavior characteristics – whatever drives user purchases.
Segmenting the customers will ensure
In the absence of segmentation, you may end up sending multiple messages to the same person and hope that one of those promotional messages would catch their attention. This increases the cost of promotions and leads to dissatisfaction because they get information about products or services that they may not be interested in.
Deeta has advanced analytical skills to use sophisticated statistical models to segment your customer base. We also help our customers with migration analysis to see how the customers move from one segment to other over a period of time and what factors drive this movement. Our customers use this information to prevent churn and migration to low value segments while focusing on activities that encourage customers to migrate to high value segments.
We enable ongoing segmentation capabilities through real time dashboards so that the insights are delivered to key stakeholders within the organization empowering them to choose the right marketing initiatives that increases customer satisfaction and marketing ROI.
Your customer is your king! Gain a holistic view of your customers and boost their experience