Clickstream Analysis

Optimize your digital media investment by recognizing assists by media in addition to last click conversions

Are you investing the right amount in the right media? Using our proprietary clickstream and attribution model, you can not only see assist data, but also quantify the value of these assists based on the assist position in the stream and the timing of such assists.

  • Gain an in-depth understanding of the role of each media in the conversion funnel.
  • Combine conversion and assist data with spend information to optimize your media spend
  • Identify specific media sources and URLs that drive significant volume - use the learning to duplicate tactics to increase conversions
  • Get insights into "time to convert" and "conversion triggers" to lead consumers through the conversion funnel
  • Evaluate your website’s efficiency and user interface by examining individual clickstreams and refining your website content accordingly.