Cookie Analytics

Improve targeting by zip and hour of the day using cookie data to increase digital media ROI

Cookie data provides you with significant information on user behavior that can be used to design and implement marketing and media programs leading to increase in leads and decrease in Cost Per Lead. For example, you can identify zip codes from where bulk of your in-market shoppers can coming from. You can use this information to create and implement special offers to specific zip codes.

  • Cookie analytics are an excellent source for serving up personalized content that is geared towards that specific user’s preferences.
  • Gain a deeper understanding of the website’s traffic source, session times, details on timeouts and more.
  • Drive clickstream analysis using the cookie data