Digital Media Mix Modelling

Optimize cross media spend by forecasting spend and returns by media considering both direct and indirect conversions

We forecast spend and returns by media using media specific parameters and limitations. We, then, combine these outputs with market data and cookie data to recommend an optimal media mix spend model for digital media. The model incorporates machine language algorithms to continuously improve the model and recommendations.

  • Use analytics to develop a holistic, commercially-focused approach to digital media mix modeling to improve your marketing effectiveness and ROI.
  • Your cross-channel digital marketing strategy may span over a wide range of online platforms, you can use digital attribution to gain insights on the most effective online touch points.
  • Assess past campaigns, optimize campaigns in-flight, and plan better campaigns for the future.