To distinguish the customer segment with variables.
Increase its incremental revenue
Analyze customer behavior and characteristics to target.
The Solutions
Segmented consumers based on Recency, Frequency, Monetary and Spend Category. Mapped lifestyle variables to segments to quantify spend potential and identify spend categories
Estimated share of wallet for each category by segment
Customize offers based on share of wallet
Targeted bill inserts and emails to promote offers
The Outcome
Increased spend by 30% over the next 6 months
Able to differentiate best and worst segments based on the pattern of spend
Understand patterns and reasons to minimize negative segment population and increase positive segment population
