A mid-sized casino the mid-west wanted to increase revenue from its existing customer base. They tried cross-selling other features in the casino with moderate success.
Approach
Deeta analyzed all data and concluded that the most effective way to increase revenue is to increase visits from current customers. Further, it looked like current customers were visiting the client only a portion of all their casino visits
Using a combination of survey and behavior data, Deeta developed a “share-of-Wallet” model for the core customer base
Client casino had only 40% Share-of-Wallet even among its core base.
Deeta recommended strategies to increase share of wallet
