• Several disparate sources of digital data
  • Data from Google Adwords, Google Analytics, Bing, Facebook, etc.
  • No single source of truth to clients


  • Develop a dashboard that pulls data from all sources containing leads data
  • Pull sales data from CRM
  • Tie leads to sales
  • Display various analytics that enables client with spend optimization and sales process
  • Cost/conversion by media source

Value Addition To The Customer

  • Optimize media spend based on cost/conversion opposed to cost/lead
  • Offers to prospects when they are close to purchase
  • Increased close rates and decreased Cost/Conversion