Challenges Several disparate sources of digital data Data from Google Adwords, Google Analytics, Bing, Facebook, etc. No single source of truth to clients Solutions Develop a dashboard that pulls data from all sources containing leads data Pull sales data from CRM Tie leads to sales Display various analytics that enables client with spend optimization and sales process Cost/conversion by media source Value Addition To The Customer Optimize media spend based on cost/conversion opposed to cost/lead Offers to prospects when they are close to purchase Increased close rates and decreased Cost/Conversion
