Challenges To identify products with declining sales Develop shelf space and promotion plan for product with lessening sales To determine ideal pricing of the product for active sales Solutions Conducted market basket analysis to identify products with most affinity to our target product Conducted price elasticity and cross-price elasticity analysis to determine the most optimal price point and effective promo offers Recommended product placement, price and promotion Outcome Time saved for client digital marketing team with easy to understand and easy-to-update dashboards Increased the sales growth
