• To identify products with declining sales
  • Develop shelf space and promotion plan for product with lessening sales
  • To determine ideal pricing of the product for active sales


  • Conducted market basket analysis to identify products with most affinity to our target product
  • Conducted price elasticity and cross-price elasticity analysis to determine the most optimal price point and effective promo offers
  • Recommended product placement, price and promotion


  • Time saved for client digital marketing team with easy to understand and easy-to-update dashboards
  • Increased the sales growth