CPG & Retail Analytics

Improve marketing spend effectiveness

The channel dynamics are changing, and the consumer expectations are increasing. With an explosion in global, national, regional and private label brands, shelf space is at a premium. It’s increasingly hard to find the right space and placement. What’s more, ecommerce has trained consumers to be more price sensitive and promotion oriented. At Deeta Analytics, we help retailers and CPG companies mine POS data to enable data-driven strategies in the areas of promotions (what products to promote and when to promote them), price points (price elasticity), shelf space planning (what products are to be placed together using market basket analysis and when to use end-caps), recognizing and rewarding multi-channel consumers, drive consumer loyalty, increase POS transactions and average value/transaction and improve customer experience.