Market Basket Analysis

Increase effectiveness of your shelf space merchandising including end-cap using product affinity analytics

Market basket is a widely used analytical tool in retail industry. Our Market Basket Analytics helps retailers to target customers more accurately and identify cross selling opportunities.

  • Deliver targeted marketing by identifying and tracking customers who have bought similar products or have a purchase coincidence.
  • Analysis opens doors to effective cross selling by constantly checking whether the purchase of one product increases the likelihood of the purchase of other products.
  • Acquire consumer insights using behavior analysis and reposition brand to be relevant with changing consumer need
  • Increase the effect of a successful product placement by gaining data on favorable markets, timing, demand and more.
  • Product affinity analysis reveals hidden correlations and affinities that exist among various product groups for increased cross selling.