Sales Promotion Effectiveness

Select promotion type, price points, customer segments and end-cap merchandising to increase promotion effectivenes

We apply sophisticated quantitative techniques to evaluate all your promotional methods and elements to understand their effect on business performance and ROI. Our analysis goes beyond immediate sales impact to understand long-term implications, including future cannibalization, portfolio cannibalization and promotion profitability.

  • Define your pricing strategy based on the consumer response to sales promotions.
  • Gain an accurate inference on your consumer’s responsiveness to a sales promotion or marketing strat
  • Use data intelligence to plan and offer competitive pricing solutions across your value chains.