Challenges Paid search was driving conversions with a little or no conversions from Display SEO was driving conversions as well Client desired to optimize cross media spend in digital media using assist data Solutions Develop a dashboard that generates “cookie” codes to be placed on client sites Cookie collects visitors’ website data Collect conversion and assist data by media Collect data by Geo and time of the day Value Addition To The Customer Optimize media spend based on conversions and assists Improve cross media spend by Geo – improved geo-targeting Improve day parting
