• Paid search was driving conversions with a little or no conversions from Display
  • SEO was driving conversions as well
  • Client desired to optimize cross media spend in digital media using assist data


  • Develop a dashboard that generates “cookie” codes to be placed on client sites
  • Cookie collects visitors’ website data
  • Collect conversion and assist data by media
  • Collect data by Geo and time of the day

Value Addition To The Customer

  • Optimize media spend based on conversions and assists
  • Improve cross media spend by Geo – improved geo-targeting
  • Improve day parting